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Crypto Project Email Starter Kit

The emails a crypto or fintech project needs in its first month, written and ready to adapt to your voice. Out in January 2027.

What’s in the kit

QtyItemWhat it does
5Welcome emailsAn onboarding sequence that turns new sign-ups into people who know what you do and why it matters.
20Subject linesSubject-line formulas with crypto and fintech examples, and when to use each one.
1Tagging mapWhich tags to add from which clicks, so new subscribers and active users get different emails.
1Launch emailA token or product launch email that informs without promising returns.

The welcome sequence, day by day

  1. Day 0WelcomeSay what they signed up for and what comes next.
  2. Day 1The problem you solveWhy your project exists, in plain words.
  3. Day 3Your most useful resourceGive value before you ask for anything.
  4. Day 5ProofShow it works, without promising returns.
  5. Day 7The first askOne clear action: try it, join, or reply.

Made for

  • Founders and marketers at early-stage crypto and fintech projects
  • Agencies that write email for crypto and fintech clients
  • Teams starting a newsletter or onboarding flow from zero

Not made for

  • Anyone after hype or “guaranteed 10x” copy
  • Teams that already have an email specialist and a working sequence

Questions

Who wrote it?

I did. I’m Bogdan Slobodzean: I write this newsletter, and by day I’m a content writer at Bitcoin.com. More about me